Manipur University Library › Details for: Consumer behaviour: dynamics of building brand equity /

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Consumer behaviour: dynamics of building brand equity / by Soma Sen Gupta.

By: Gupta, Soma SenMaterial type: Text

TextLanguage: English Publication details: Delhi : New Century Publications , 2005Description: viii, 297pISBN: 81-7708-094-6Subject(s): Quality managementColon classification: X:321

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Manipur University	X:321 P5 (Browse shelf (Opens below))	Available		3571/Com

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Previous	X:321 P3;1 Consumer behaviour in Indian context /	X:321 P3;1 Consumer behaviour in Indian context /	X:321 P4 Consumer satisfaction and complaining behaviour /	X:321 P5 Consumer behaviour: dynamics of building brand equity /	X:321 P6 Consumerism with reference to selected home appliances in chennai /	X:321 P6 Consumerism with reference to selected home appliances in chennai /	X:321 P6 Must-have customer : 7 steps to winning the customer you haven`t got /	Next

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