Cundiff, Edward W.. <br/><br/>
Fundamentals of Modern Marketing /  

 - Fourth Ed. /  
 - New Delhi-1 :   Prentice-Hall of India Pvt. Ltd. ,   2013 
 - p.481,xi :  
<br/><br/><label>ISBN: </label>0-87692-416-10 
<br/><br/><label>Dewey Class. No.: </label>X:51  / M5;2