TY  - BOOK
AU  - Cundiff, Edward W..
TI  - Fundamentals of Modern Marketing / 
SN  - 0-87692-416-10
U1  - X:51 
PY  - 2013///
CY  - New Delhi-1 : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
ER  -