Kotler, Philip. <br/><br/>
Marketing Management /  

 - 5th edn /  
 - New Delhi :   Prentice Hall of India pvt ltd. 
 - 792p ;  
<br/><br/><label>ISBN: </label>0-87692-354-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics <marketing>
<br/><br/><label>Dewey Class. No.: </label>X:51  / M4;2