McDaniel, Carl. <br/><br/>
Marketing /  

 - Second Ed. /  
 - New York :   Harper & Row, Publishers, Inc. ,   1994 
 - p780 :  
<br/><br/><label>ISBN: </label>0-06-044359-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.73  / M2