Heskett, James L.. <br/><br/>
Marketing /  

 - 1st ed /  
 - New York-10022 :   Macmillan Publishing Co. Inc.. 
 - p609 :  
<br/><br/><label>ISBN: </label>0-02-353940-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / L6