Kotler, Philip. <br/><br/>
Marketing for Nonprofit Organzations /  

 - Second Ed. /  
 - New Delhi-110001 :   Prentice-Hall of India Pvt. Ltd. ,   1985 
 - p528 :  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M2