McCarthy, E. Jerome. <br/><br/>
Basic Marketing a managerial approach /  

 - Seventh Ed. /  
 - Illinois 60430 :   Richard D. Irwin, Inc.. 
 - p762 :  
<br/><br/><label>ISBN: </label>0-256-02533-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M1