Mclver, Colin. <br/><br/>
Marketing Financial services /  

 - 1st ed /  
 - London EC3V 9AS :   Institute of Bankers ,   1989 
 - p291 :  
<br/><br/><label>ISBN: </label>0-85297-055-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:8D0u51  / M0