Kotler, Philip. <br/><br/>
Principles of marketing /  

 - 11th edn /  
 - New Delhi :   Prentice Hall of India ,   1989 
 - 711p ;  
<br/><br/><label>ISBN: </label>81-203-0704-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / N1;2