Worcester, Robert M.. <br/><br/>
Consumer market research handbook /  
edited by Robert M.Worcester,John Downham. 
 - 2nd Edn. /  
 - New York :   Van Nostrand Reinhold Company ,   1994 
 - viii,739p ;  
<br/><br/><label>ISBN: </label>0-442-30257-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>onsumer Market
<br/><br/><label>Dewey Class. No.: </label>X:51:f  / L8