Churchill, Jr., Gilbert A.. <br/><br/>
Marketing research methodological foundations /  
by Gilbert A. Churchill, Jr.. 
 - 6th ed /  
 - Orlando :   The Dryden Press ,   1997 
 - I-23,1117p :  
<br/><br/><label>ISBN: </label>0-03-098366-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / L5