TY  - BOOK
AU  - Zikmund, William G..
TI  - Marketing : Creating and Keeping Customers in an e-commerce World / 
SN  - 981-240-235-7
U1  - 8 
PY  - 2001///
CY  - Singapore : 
PB  - Thomson Asia Pte. Ltd , 
KW  - Marketing
ER  -