Kotler, Philip. <br/><br/>
Marketing Management : Analysis, Planning, Implementation, and Control /  
by Philip Kotler. 
 - 9th ed. /  
 - New Delhi :   Prentice-Hall of India Private Limited ,   1997 
 - Xl, 789, I-35p :  
<br/><br/><label>ISBN: </label>0-13-243510-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>Q:51  / N7;1