Jeannet, Jean-Pierre. <br/><br/>
Global Marketing Strategies /  
by Jean-Pierre Jeannet & Hubert D. Hennessey. 
 - 1st ed. /  
 - Boston :   Houghton Mifflin Company ,   2001 
 - 899p :  
<br/><br/><label>ISBN: </label>81-7224-816-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>X.51  / P1