TY  - BOOK
AU  - Tull, Donald S..
TI  - Marketing Research : Measurement & Method / 
SN  - 81-203-0961-8
U1  - 8f 
PY  - 2000///
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited , 
KW  - Marketing
ER  -