TY  - BOOK
AU  - Sharma, Kavita .
TI  - Impact of consumer involment on consumer behaviour : a case study of India / 
SN  - 81-7708-001-6
U1  - X:321 
PY  - 2000///
CY  - Delhi : 
PB  - New Century Publications , 
KW  - Involvement
ER  -