Buenett, Ken . Handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business / by Ken Burnett. - Delhi : Addison Wesley Longman(Singapore) Pte Ltd. Indian , 2001 - xix, 401p : ISBN: 81-7808-440-6 Subjects--Topical Terms: KCRM culture shift Dewey Class. No.: 8 / P1