Ferrell, O.C. Ferrell . Marketing strategy / by O.C. Ferrell, Michael D. Hartline and George H. Lucas, Jr.. - 2nd ed / - New Delhi : Vikas Publishing House Pvt. Ltd., , 2002 - 469p ; ISBN: 981-243-133-0 Subjects--Topical Terms: Management Dewey Class. No.: X:51 / P2;4