Bagozzi, Richard P  . <br/><br/>
Principles of marketing management /  
by Richard P Bagozzi. 
 - Chicago :   Science Research Associates,Inc ,   1986 
 - xxii, 730p :  
<br/><br/><label>ISBN: </label>0-574-19335-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>X:51:8  / M6;1