Kazmi, S H H  . <br/><br/>
Advertising and sales promotion /  
edited by S H H Kazmi and Satish K Batra. 
 - 2nd ed /  
 - New Delhi :   Excel Books ,   2004 
 - xiii, 633p :  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics- Advertising
<br/><br/><label>Dewey Class. No.: </label>X83  / P4