TY  - BOOK
AU  - Altstie, Tom  .
TI  - Advertising strategy creative tactics from the ouside/in / 
SN  - 1-4129-1796-4
U1  - 4Oa(X:513) 
PY  - 2006///
CY  - New Delhi : 
PB  - Sage Publications India Pvt. Ltd , 
KW  - Advertising
ER  -