Kardes, F.R.  . <br/><br/>
Consumer behavior and managerial decision making /  
by Frank R. Kardes. 
 - Singapore :   Addison-Wesley ,   1999 
 - 505p ;  
<br/><br/><label>ISBN: </label>0-321-00199-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>X:321  / N9;1