Yadin, D.  . <br/><br/>
International dictionary of marketing over 2000 professional terms & techniques /  
by Daneil Yadin. 
 - New Delhi :   Kogan Page India Pvt. Ltd. ,   2006 
 - 441p :  
<br/><br/><label>ISBN: </label>0-7494-4924-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>X:51k  / p6