Saxena, Rajan  . <br/><br/>
Marketing management /  
by Rajan Saxena. 
 - 3rd ed /  
 - New Delhi :   Tata McGraw-Hill Publishing Company Ltd. ,   2006 
 - xxi, 819p :  
<br/><br/><label>ISBN: </label>0-07-059953-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management- Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / P6