TY  - BOOK
AU  - Perreault, William D  .
TI  - Basic marketing: a global- Mmanagerial approach / 
SN  - 0-07-062018-0
U1  - X:51 
PY  - 2006///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing Company Ltd. , 
KW  - Globalization- Case studies
ER  -