Sheth, Jagdish N  . <br/><br/>
Handbook of Relationship marketing /  
by Jagdish N. Sheth and Atul Parvatiyar. 
 - New Delhi :   Response Books ,   2002 
 - 660p :  
<br/><br/><label>ISBN: </label>81-7829-104-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>8  / P2