TY  - BOOK
AU  - Sharma, S.  .
TI  - Advertising planning and implementation / 
SN  - 81-203-2973-2
U1  - X:514 
PY  - 2006///
CY  - New Delhi : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
KW  - Mass communication
ER  -