McQuail, Denis  . <br/><br/>
McQuail`s mass communication theory /  
by Denis McQuail. 
 - 5th ed /  
 - New Delhi :   Vistaar Publications ,   2005 
 - viii, 616p ;  
<br/><br/><label>ISBN: </label>81-7829-535-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>Dewey Class. No.: </label>4  / P5