Jain, J.N.  . <br/><br/>
Modern advertising management: principles and techniques /  
by J.N. Jain and P.P. Singh. 
 - New Delhi :   Regal Publications ,   2007 
 - xiv, 425p :  
<br/><br/><label>ISBN: </label>81-89915-58-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management- Advertising
<br/><br/><label>Dewey Class. No.: </label>X83:8  / P7;1