TY  - BOOK
AU  - Jain, J.N.  .
TI  - Modern advertising management: principles and techniques / 
SN  - 81-89915-58-4
U1  - X83:8 
PY  - 2007///
CY  - New Delhi : 
PB  - Regal Publications , 
KW  - Management- Advertising
ER  -