Peter, J. Paul  . <br/><br/>
Consumer behaviour and marketing strategy /  
by J. Paul Peter  et al .... 
 - New York :   McGraw-Hill ,   1999 
 - xviii, 526p :  
<br/><br/><label>ISBN: </label>0-256-22529-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:321(SN1)  / N9