TY  - BOOK
AU  - Kotler, Philip  .
TI  - Social marketing: influencing behaviors for good / 
SN  - 978-1-4129-5647-5
U1  - X:51 
PY  - 2008///
CY  - New Delhi : 
PB  - Sage Publications India Pvt. Ltd , 
KW  - Social marketing
ER  -