Srinivasan, R  . <br/><br/>
Services marketing: the Indian context /  
by R. Srinivasan. 
 - New Delhi :   Prentice-Hall of India Pvt. Ltd. ,   2004 
 - 243p ;  
<br/><br/><label>ISBN: </label>978-81-203-2598-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Indian context
<br/><br/><label>Dewey Class. No.: </label>X:51.44  / P4