TY  - BOOK
AU  - Srinivasan, R  .
TI  - Services marketing: the Indian context / 
SN  - 978-81-203-2598-2
U1  - X:51.44 
PY  - 2004///
CY  - New Delhi : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
KW  - Marketing- Indian context
ER  -