TY  - BOOK
AU  - Kapoor, Jagdeep  .
TI  - Brand segmeantation: seven strategies for effective segmentation / 
SN  - 1403-92861-4
U1  - 8 
PY  - 2006///
CY  - New Delhi : 
PB  - Macmillan India Ltd. , 
KW  - Management- Segmeantation
ER  -