TY  - BOOK
AU  - Kapoor, Jagdeep  .
TI  - 18 brand astras: using brand abilities as weapons for CRISP Brand building / 
SN  - 81-7829-239-4
U1  - X:8 
PY  - 2003///
CY  - New Delhi : 
PB  - Response books , 
KW  - Economic
ER  -