Khan, Kaleem Mohammed  . <br/><br/>
Encyclopaedic dictionary of marketing /  
by Kaleem Mohammed Khan and Mohammed Naved Khan. 
 - New Delhi :   Response books ,   2006 
 - 352p ;  
<br/><br/><label>ISBN: </label>0-7619-3501-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Dictionary
<br/><br/><label>Dewey Class. No.: </label>X:51k  / P6