Lovelock, Christopher  . <br/><br/>
Services marketing people, technology, strategy /  
by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. 
 - 7th ed /  
 - New Delhi :   Pearson Education Limited ,   2011 
 - 683p ;  
<br/><br/><label>ISBN: </label>978-81-317-5939-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / Q1;2