TY  - BOOK
AU  - Lovelock, Christopher  .
TI  - Services marketing people, technology, strategy / 
SN  - 978-81-317-5939-4
U1  - X:51 
PY  - 2011///
CY  - New Delhi : 
PB  - Pearson Education Limited , 
KW  - Management-marketing
ER  -