TY  - BOOK
AU  - Dyche, Jill  .
TI  - CRM handbook: a business guide to customer relationship management / 
SN  - 978-81-7758-762-3
U1  - X:74 
PY  - 2002///
CY  - Delhi : 
PB  - Dorling Kindersley (India) Pvt. Ltd. , 
KW  - Management- Business guide
ER  -