McQuail, Denis  . <br/><br/>
Audience analysis /  
by Denis McQuail. 
 - California :   Sage Publications, Inc ,   1997 
 - x, 166p :  
<br/><br/><label>ISBN: </label>0-7619-1002-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Audiences
<br/><br/><label>Dewey Class. No.: </label>4  / N7