Johansson, Johny K  . <br/><br/>
Global marketing : foreign entry, local marketing & global management /  
by Johny K Johansson. 
 - 3rd ed /  
 - New York :   McGraw-Hill ,   2003 
 - xviii, 654p ;  
<br/><br/><label>ISBN: </label>0-07-119563-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing- Management
<br/><br/><label>Dewey Class. No.: </label>X:51  / P3;1