Arnould, Eric  . <br/><br/>
Consumers /  
by Eric Arnould, Linda Price and George Zinkhan. 
 - New York :   McGraw-Hill ,   2002 
 - iii-xviii, 750p :  
<br/><br/><label>ISBN: </label>0-07-112294-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior-United States
<br/><br/><label>Dewey Class. No.: </label>X:321  / P2