Berger, Arthur Asa  . <br/><br/>
Media and communication research methods: an introduction to qualitative and quantitative approach /  
by Arthur Asa Berger. 
 - 2nd ed. /  
 - California :   Sage Publications, Inc ,   2011 
 - xvii, 341p :  
<br/><br/><label>ISBN: </label>978-1-4129-8777-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media- Research- Methodology
<br/><br/><label>Dewey Class. No.: </label>4  / Q1