Karunakaran, K.  . <br/><br/>
Marketing management (text and cases in Indian context) /  
by K. Karunakaran. 
 - 3rd rev. & enl. ed. /  
 - Mumbai :   Himalaya Publishing house ,   2012 
 - 619 p. :  
<br/><br/><label>ISBN: </label>978-81-8488-341-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>X:51  / Q2