McDowell,Walter, <br/><br/>
Branding TV :  
By Walter McDowell and Alan Batten .  
 - Amserdam  Elsevier   2005 
 - x;158p. 
<br/><br/><label>ISBN: </label>0-2408-0753-7 
<br/><br/><label>Dewey Class. No.: </label>4  / P5