McQuail,Denis, <br/><br/>
McQuail`s Mass Communication Theory 
By Denis McQuail 
 - 6th Ed. /  
 - Delhi  Sage Publications India Pvt. Ltd.,  2010 
 - viii;621p. 
<br/><br/><label>ISBN: </label>978-1-84920-292-3 
<br/><br/><label>Dewey Class. No.: </label>X3  / Q0