Peter, J. Paul, <br/><br/>
Marketing management  :  
by J. Paul Peter and James H. Donnelly .  
 - 9th ed. 
 - New Delhi:  McGraw Hill Education (India) Private Limited,  2013 
 - xvii, 782p. 
<br/><br/><label>Dewey Class. No.: </label>X:51:8  / P9