Zeithaml,Valarie A...[et al], <br/><br/>
Services marketing 
by Valarie,A.Zeithaml...[et al] 
 - 7th ed. 
 - Chennai:  McGraw Hill Education Private Limited.,  Chennai. 
 - xxxvi;582p. 
<br/><br/><label>Dewey Class. No.: </label>X:51  / Q8